Employee Testimonials

aspire foods

Our Company

Who We Are

At Aspire Bakeries, we put our customers and our people first, as we aspire to be the best all-around bakery expert. From La Brea Bakery artisan bread to Otis Spunkmeyer cookies and muffins – just to name a few – our teams are obsessed with creating and delivering the highest quality and best tasting baked goods around. We're at an expansion point in our business, so our name, Aspire, fits perfectly with our growth mindset, which leads us to our tagline, Rising Together. By that, we mean we are rising together with our customers and our employees for both customer and company business results.

We develop deep relationships with our customer partners, which include major quick serve restaurants, foodservice providers, and grocery retailers, to provide bakery solutions with the highest standards for food safety and sustainability. Through our customer-centric focus, we aim to delight consumers with our irresistible baked goods while helping our partners drive sales and profitability.

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  • 13
  • 4,000+
  • 11.5K
  • 10M+

Our Values

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We develop trust in our people, our customers and our suppliers by being honest and respectful in everything we do, and holding ourselves and each other accountable in supporting the company values.

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We empower our colleagues to take ownership in their work while being part of a strong team and collaborating for success. We encourage every employee to set challenging goals that achieve results and elevate the company.

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Customer Focus

We build win-win solutions through intense focus on our customers' needs. We listen carefully to fully understand their priorities and rely on industry insights to focus resources where they matter most.

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We generate new ideas by challenging the status quo, taking calculated risks and solving problems in innovative ways.

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We care about our people, our food and our community. We create and support a safe, diverse and inclusive work environment that allows individuals to grow to be their authentic selves and give back to the communities in which we serve.


Our Company Name

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When we transitioned to being an independent company in 2021, we created a naming strategy and enlisted the help of our employees to create a name that would meet our objectives. There were hundreds of submissions, each with great appeal and meaning, but the one that rose to the top came from a Bakery Supervisor in Brantford, Canada, Alex Gillis.
Alex wrote, "As we aspire to be the best bakery in North America, what better name than Aspire to represent our desire to not only achieve our goals but exceed them. We aspire for greatness, and we will attain this with Integrity, Ownership, Customer Focus, Creativity and Care."

Our name truly reflects our values and our goals – we strive to be the best in baking and continually aspire to improve and grow. And Aspire Bakeries is the name to motivate us all – the possibilities are endless!